Suck It Up 5k Fest
MOTO Marketing Group built this start-up mud obstacle run a new franchise-able brand identity and the needed event marketing materials from the ground up. There was nothing to start work with, no name, photography, or content and we needed to get the marketing started immediately in order to start advertising the event and the selling of advanced tickets. We set up a mock up course in the client’s back yard including a mud slide and zip line. The client’s friends and family got down and dirty in the middle of December for us to shoot enough photos and videos to use for the initial promotional items and to build the website.
We developed the logo, website, social media program and produced all the high resolution art needed for billboards, posters, etc. MOTO Marketing group then developed and helped the client with a full blown Facebook and Google ads campaign in order to get new fans and raise awareness of the event. For 4 months we promoted the event by advertising in local papers, on TV news shows, social media, and event guerrilla marketing.
Throughout the development of the course, the build up to the event and the entire weekend of the Suck It Up 5k Fest Event, MOTO Marketing Group produced and posted hundreds of promotional photos and videos. This provided LIVE Action and social media content before during and after the event. A complete library of footage for future event use and other future promotions was developed for the client after all was completed.