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Southernmost Sunset

Southernmost Sunset – Ongoing Complete Branding Project

Southernmost Sunset is the result of over twenty years of sunset photography, experiences and geographical knowledge content provided by Krusty (Michael Quirk) and his life and times since he first moved to the Florida Keys in 1993. The Sunsets Down around Southernmost are World Famous, and for good reason. On more days than not, the conditions are perfect for beautiful sunsets. The serene waters of the Keys are the perfect venue for watching the sun go down, have some great seafood or just do absolutely nothing. When the conditions are just right, the seas calm, humidity high and skies orange, you may even be lucky enough to catch the Infamous Green Flash.

Krusty has brought this lifestyle he’s drifted into to his childhood buddy KP (Kevin Pyles) who stayed in St. Louis the 23 years after Krusty’s migration South and started a World Class Marketing Agency that he had to close in 2011 with the Sale of Anhueser-Busch Inc. As Krusty explained his idea, KP saw the writing was already on the wall. While they were heading out to Rachael Key on kayaks and first saw the Hand Painted Retro Wooden Sign in Krusty’s backyard sea wall reading, Please, Throttle Down Here. That was it, not only was it a perfect tagline for Southernmost Sunset, but most of all, a awesome way of Being, to fit and build this new brand around. So, it was written… And then posted on Facebook. Krusty and Kp were developing a new brand, Southernmost Sunset… Please, Throttle Down Here.

We offer you sunsets on your schedule, when you have time to sit down and relax. Here on SouthernmostSunset.Com and our Youtube and Facebook Pages you can watch current and past sunset photos and videos, along with the soothing sounds of the natural environment and traditions of the Florida Keys. In 2016 MOTO Marketing Group is developing a Brand of Online Content and Merchandise to Promote this Laid-Back Lifestyle to the entire World and give them a chance to chill and see the Beauty and Pleasures of the Florida Keys online from wherever they might be. We have a lot of great plans in the works, including a 24 hour Web-Camera for our future club members. We also are now producing a variety of merchandise such as Coffee mugs, Clothing, Gallery Quality Prints, Photographs and Ceramic Tiles.

The future will be here before you know it. That’s why we are planning on building this brand to be sold in retail locations and it’s web presence to be a successful Online Store and marketing tool that will provide us careers as old hippy artist, photographers, designers, web-masters and whatever else it takes to not work real hard in our old age. Krusty is the Keys Content Connection and lives full-time at the Southernmost Sunset Headquarters in Marathon. KP currently lives in St. Louis and handles all the marketing and printing from his home base at the MOTO Marketing Group. Besides KP and Krusty, The MOTO-MG consist of team members Justin Kussman and Kevin Pyles. Justin is our computer design/web guru and also a web design professor at Lindenwood College in St. Louis.

Southernmost Sunset has been up on Facebook and Youtube for a couple of years now and Krusty has built up quite the following with his nightly Sunset Videos and Pictures along with other scenes from all over the Florida Keys. The website is a work in progress that we will develop over the rest of our lives. It now includes our startup content and a All New Online Store. The plan is to develop it to be a Southernmost Online Information Portal including daily added features such as, new merchandise, recipes, blog from Krusty, unusual and tasty recipes, as well as constant photo and video updates of the beautiful sunsets.

We plan to develop the portal site to be the place to be if you want to see what is happening in the Keys, buy some merchandise, local business and organizations promotions or even visit the 24 hour a day Rachael Key Cam we have in the works for 2016.

Southernmost Sunset and MOTO Marketing Group are looking for retail stores, galleries and anyone else local or nationwide that is interested in selling our products or need our Marketing and Printing Services to partner up with. Please feel free to Contact Us with any business opportunities you think me might be a good fit for. We are dedicated to building this Laid-Back Lifestyle Brand and take it easy the rest of our lives. If you want to hang out and chill, Please be sure to Sign Up to be a Southernmost Sunset Turtle Head, Join our club and Please, Throttle Down Here!

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Seebold Racing

Seebold Sports & Racing – Past Complete Branding Project

KP has been marketing and sponsoring Bill, Tim, Mike and Seebold Racing since 1997. The first time he branded the Bud Light Team was a full blown complete team branding project that included a complete full color wrap on the hauler and trailer. We photographed and used a huge photo of the newly designed F1 boat and 3D Bud Light Logo graphics that spanned the entire length of each side of the trailer. This was the first time Craftsmen Industries had printed a full trailer wrap of this magnitude and had never been seen before in Motorsports Marketing. This new wrap set future standards. The Bud Light Rebrand, Swedish Beauty F1 Boat and Zipp Express Powerboat Racing Team Brands that KP developed in that period were a huge part of the success of Xtreme Graphix, KP’s first design studio.

A few years later he re-branded the Team again for the 25th Anniversary of Bud Light and their partnership with Seebold Racing. This time KP’s boat graphics were the star of the show. The Danbury Mint made the newly designed boat into a exact 1:24 scale Formula One Boat replica… Even the Xtreme Graphix logo is on the boat.
Unfortunately when Anheuser-Busch was taken over by In-Bev, the first thing to go was all of the Bud Light boat racing teams. Our very 1st project from In-Bev was to take Bud Light off all the boats and replace the areas with the Seebold Sports and the Nauti Marine logos for the Bud Light Boats and team branding.

For the last 3 years MOTO Marketing Group has again set motorsports standards by branding and marketing the Tim Seebold NGK Spark Plugs Formula 1 Team. This project included starting with the logos and initial boat designs. We then designed and developed a professional website that works seamlessly with the social media program and Google Analytics. All team branded materials such as websites, social media pages, shirts, hats, stickers, uniforms, trailers, trucks, flags, stickers, and all printed and digital promotional materials including photography and videos were designed developed and produced by the MOTO Marketing Group.
KP has traveled with the team for the 2013, 2014 and 2015 Seasons, Sponsored and Partnered up with Tim to help build this team and it’s related brand into nationally recognized Motorsports Legend. We look forward to continuing this relationship through the 2016 season and continue in setting the standards in Motorsports Marketing and Design by again rebranding the entire team and providing complete marketing program for Tim’s Last Lap Season and NGK’s 50th Anniversary.

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2nd Amendment USA


2nd Amendment USA Racing – Complete Branding Project

In 2001 KP designed and produced the graphics for this same 36 ft Spectre Offshore Boat and branded the Zipp Express Offshore Team. In 2012 the new owners of the boat contacted MOTO Marketing Group to re-design the boat and team as the 2nd Amendment Offshore Racing Team. We developed the branding from the initial logo through every aspect of our marketing services we provide here, and then some.

This project included starting with the logos and initial boat designs. We then designed and developed a professional website that works seamlessly with the social media program and Google Analytics. All team branded materials such as websites, social media pages, shirts, hats, stickers, uniforms, trailers, trucks, flags, stickers, and all printed and digital promotional materials including photography and videos were designed developed and produced by the MOTO Marketing Group.

In 2015 we completely re-designed the boat again and re-vamped many of the promotional materials including photography and video program to use throughout the social media pages for the entire season. The newly branded 2nd Amendment USA racing team ended the 2015 Season with the SBI and OPA P3 World Championships.

KP has traveled with the team for the 2013- 2017 Seasons, Sponsored and Partnered up with the owners to help build this team and it’s related brands into nationally recognized Motorsports company.

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Trampstamp Gear

TrampStamp Gear – Branding Project

TrampStamp Gear started as a Brand Name for a new Motorcycle Seat that KP partnered in. The seats were unmanageable and dropped from the Brand. Currently TrampStamp Gear is trademarked by KP and being developed into a brand of gear that has evolved over 25 years of marketing, branding, ‘new’ media and promotional work into a single goal of building a retail biker Brand. TrampStamp’s main objective is to market TrampStamp Gear to the masses with an emphasis on female motorcycle riders and the traditional biker demographic.

The Branding Development started with the initial product name research, trademarking and developing and fulfillment of all the branding, marketing, products, packaging and related promotional materials. Stay tuned to watch a all new debut in 2015 for TrampStamp Gear right here on the MOTO Marketing Gear Store!

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Pole Position Design Package


Pole Position – Complete Branding Project

KP has worked with Mike Johnson, owner of ArchAngel Motorsports, on several cool racing projects over the years. In 2002 he developed the complete branding of the Budweiser Road Race Team that included the car Jeff Clinton was killed in during the season’s 1st race in Miami.

Mike purchased a Pole Position Kart Racing Franchise and hired MOTO Marketing Group to manage everything from complete track branding and decorations, to a new custom website and social media startup plan. The Pole Position Franchise had a developed brand in place, so our job was to take that corporate look and carry it through the entire marketing plan, while keeping it consistent with the existing ArchAngel brand.

Many signs and banners were created, printed and hung as a tribute to our friends JT and Jeff Clinton. All the large format print banners and signage around the track and even the company truck were designed, developed and produced through our group of suppliers. MOTO Marketing Group set up the social media pages and then created all the initial content with videos, photos and complete company information throughout the build-out and up to the Grand Opening. We then turned-keyed the files, content and reigns over to the in-house staff.