Seebold Sports & Racing – Past Complete Branding Project
KP has been marketing and sponsoring Bill, Tim, Mike and Seebold Racing since 1997. The first time he branded the Bud Light Team was a full blown complete team branding project that included a complete full color wrap on the hauler and trailer. We photographed and used a huge photo of the newly designed F1 boat and 3D Bud Light Logo graphics that spanned the entire length of each side of the trailer. This was the first time Craftsmen Industries had printed a full trailer wrap of this magnitude and had never been seen before in Motorsports Marketing. This new wrap set future standards. The Bud Light Rebrand, Swedish Beauty F1 Boat and Zipp Express Powerboat Racing Team Brands that KP developed in that period were a huge part of the success of Xtreme Graphix, KP’s first design studio.
A few years later he re-branded the Team again for the 25th Anniversary of Bud Light and their partnership with Seebold Racing. This time KP’s boat graphics were the star of the show. The Danbury Mint made the newly designed boat into a exact 1:24 scale Formula One Boat replica… Even the Xtreme Graphix logo is on the boat.
Unfortunately when Anheuser-Busch was taken over by In-Bev, the first thing to go was all of the Bud Light boat racing teams. Our very 1st project from In-Bev was to take Bud Light off all the boats and replace the areas with the Seebold Sports and the Nauti Marine logos for the Bud Light Boats and team branding.
For the last 3 years MOTO Marketing Group has again set motorsports standards by branding and marketing the Tim Seebold NGK Spark Plugs Formula 1 Team. This project included starting with the logos and initial boat designs. We then designed and developed a professional website that works seamlessly with the social media program and Google Analytics. All team branded materials such as websites, social media pages, shirts, hats, stickers, uniforms, trailers, trucks, flags, stickers, and all printed and digital promotional materials including photography and videos were designed developed and produced by the MOTO Marketing Group.
KP has traveled with the team for the 2013, 2014 and 2015 Seasons, Sponsored and Partnered up with Tim to help build this team and it’s related brand into nationally recognized Motorsports Legend. We look forward to continuing this relationship through the 2016 season and continue in setting the standards in Motorsports Marketing and Design by again rebranding the entire team and providing complete marketing program for Tim’s Last Lap Season and NGK’s 50th Anniversary.