These posters have been kept in a climate controlled container since the day they came off the press, are in immaculate condition and there will never be anything like them produced ever again.
This Custom Budweiser Motorcycle poster was included in the Motorcycle Marketing lineup after several years of successful girlie posters in order to try a different approach and change up the look. The bike was actually owned by Budweiser Sponsored NHRA Motorsports Star Kenny Bernstein and was painted Budweiser Red.
We traveled to Ken’s shop in Indiana to shoot it on location. Then Anheuser-Busch executives decided to have us photo-image the Budweiser label across the entire motorcycle after we had completed the initial poster layout. It took over 100 hours of photo imaging to clean up and complete in order to get to the ﬁnal approved artwork fort this extraordinary print shown here.